About Us | WIDAF

Empower.

Inspire.

Connect.

Women in Digital Assets Forum (WIDAF) is driven by the vision of fostering an inclusive and equitable environment for women to thrive, contribute, and excel in the world of digital assets and fintech. Our mission is to empower, inspire, and connect women by providing them with the tools to become catalysts for change in this rapidly accelerating ecosystem.

Our Founders

Co-Founder

Lynne Marlor

Blockchain Strategist | Digital Assets Pioneer | Keynote Speaker | Founder, Women in Digital Assets Forum

Bridging Wall Street and Web 3 –from JPMorgan to Davos

Lynne is one of the most credentialed voices at the intersection of traditional finance and blockchain technology. With 30+ years at the highest levels of global banking — including managing billions in assets at BNY Mellon — and a front-row seat to the birth of digital assets, she translates complex blockchain concepts into strategic insight that treasurers, investors, compliance officers, and boards actually understand and act on.

She has spoken at the World Economic Forum in Davos, the United Nations General Assembly, and blockchain conferences across four continents. She doesn't just talk about the future of finance. She helped build it.

Most speakers on blockchain come from tech. Lynne comes from money — the real kind. She spent decades inside the institutions that move markets: JPMorgan Chase, BNY Mellon. She negotiated, led teams, managed risk, and sat in the rooms where trillion-dollar decisions were made. When she speaks about tokenization, digital assets, and the transformation of capital markets, she's not speculating. She's translating lived experience into a roadmap your audience can use.

She speaks to:

Universities & Business Schools — on the future of finance, FinTech strategy, and careers at the blockchain frontier
Corporations & Boards — on treasury modernization, digital asset adoption, compliance, and governance
Endowments & Family Offices — on tokenized assets, real-world asset (RWA) strategies, and custodial frameworks
Wealth/Investment/Banking Conferences Globally — on the convergence of TradFi and DeFi, and what it means for portfolios/markets and financial services
Regulatory & Policy Forums — on compliance frameworks, global jurisdiction, and responsible adoption

Signature Topics:

"From the Fed to the Blockchain: What the Next Decade of Finance Actually Looks Like"
A strategic overview of how blockchain, tokenization, and digital currencies are reshaping capital markets — told by someone who was in the room when it started.

"Real World Assets on Chain: The Opportunity Institutions Can't Ignore"
A deep dive into RWA tokenization, custody, and the infrastructure investment managers and endowments need to understand now.

"Payments, Liquidity & the Digital Dollar: Navigating the New Treasury"
For CFOs, treasurers, and finance teams ready to modernize — from FedNow and stablecoins to on/off-chain liquidity strategies.

"Women, Wealth & Web3: Building the Next Generation of Financial Leaders"
A mission-driven keynote on closing the gender gap in digital finance, featuring data, stories, and a call to action for institutions that want to lead.

"Blockchain Without the Hype: What Compliance, Legal & Risk Officers Must Know"
A no-nonsense briefing on regulatory frameworks, governance structures, and risk management in a decentralized world.

Speaking Highlights:

World Economic Forum, Davos 2024 — Digital assets and global financial infrastructure
United Nations General Assembly — Financial inclusion and blockchain for equitable access
Global Blockchain Business Council — Head of Partnerships; representing 117+ jurisdictions
Women in Digital Assets Forum (WIDAF) — Founder; annual international conference she created and curates
Boston Blockchain Association — Board Chair; scaled membership from 50 to 350+ institutions

A Career that tracks the talks:

BNY (2003–2019) — Managing Director & Group Head, Non-Bank Financial Sector. Led coverage of asset managers, hedge funds, private equity, money service businesses, and broker-dealers. Participated in early blockchain/Ripple initiatives and the FedNow project with The Clearing House.

JPMorgan Chase / Bank One (1985–2003) — Started in the competitive Scholars Program; rose to Sales Manager overseeing Treasury Management teams in New York and Boston.

Current Advisory Work — Advising clients in Hong Kong on RWA, Board Director for SEC Digital Assets Qualified custodian. Contributor to the United Nations Digital Currency Initiative whitepaper. Advisor to a UK algorithmic trading firm and a verified nature based carbon project entity.

Credentials:

Blockchain Strategy Programme Certificate — Saïd Business School, Oxford University
MBA with Honors — Suffolk University
BSBA — Boston University
Angel Investor — Active in the digital assets and FinTech startup ecosystem
Unstoppable Women of 2022 — Recognized by Unstoppable Domains as a blockchain pioneer

Co-Founder

Bruce Morris

Women in Digital Assets Forum Co-Founder and as CEO of TABB Group, Morris is responsible for the overall management of the company. He brings a wealth of operational experience across digital media, information services and conference production, with a proven track record of business development, marketing and client engagement success. Morris joins TABB Group from Progressive Business Media, where he was most recently VP, Group Publisher. Throughout his career he has held senior executive positions at firms including Incisive Media, SourceMedia and Thomson Financial (now Thomson Reuters). His experience spans multi-asset classes and key industry sectors such as cyber security, risk management and trading, among others.

Why Women in Digital Assets Forum?

In Lynne's Words:

My story starts with my own career where I sought out mentors to help me improve, learn, grow, and master my craft. I discovered that there were only a limited number of mentors available to me. In 2003, I became a trailblazer when I had the opportunity to join BNYMellon, but declined the offer because I couldn't relocate to NYC due to various family reasons.

Instead, I proposed something unheard of at the time - I asked if I could work from home. It was a bold request, considering the size and structure of BNYMellon. In fact, it required the approval of the Vice Chair, the second-in-command at a 60,000-person institution. To my surprise, the Vice Chair gave me the green light, and in doing so, I helped to set a new pathway for professional standards in the industry.

The success of my teams was built on creating solutions that benefited both employers and employees. We empowered each individual to bring their best selves to both the office and home, recognizing that a holistic approach to work-life balance was essential.

Professional lessons Lynne has learned:

Ask for what you need and stand your ground

Inspire, support women and their allies

Women need to be in every conversation, every decision and every solution to have a positive impact on individuals and the community as a whole.